After understanding the company's needs and expectations, I designed a website step by step. The problem solving frameworks was the base for low-fidelity prototype creation. Also, I ran user testing with 5 participants and incorporated the feedback to refine the design, resulting in an 90% satisfaction rate. Subsequently, I created a high-fidelity prototype.
At-a-Glance
I worked for GRAFFIKA as a UI-UX designer from June to October 2023. Main goal was to design a high-quality webflow to present the professional services of corporeal letters’ company. The project was done in two rounds of wireframing, prototyping, and testing. In four months. I delivered a complete set of design, including tablet and mobile versions of site, and a design system.
Problem statement
Corporeal Letters' company site requires significant UX improvements to address usability challenges, increase user engagement, and create a more accessible and personalized online stationery experience for its diverse customer base.
Solution
I worked with Graffika’s founders to understand the values of the company and its strong traits for this specific field, which could help to highlight, why costumers should choose Graffika. The website had to demonstrate technological effectiveness, modernity of the brand and be comfortable in using.
User Research
I conducted guided user research sessions and gathered user feedback, which we then integrated into the development of user personas. For example, our persona Sarah is frustrated about limited budget and decision making. It's difficult for her to choose suitable singage for her business.
Sketches
The process below begins with my initial ideas wireframes, then moves to mockups, and finally to the high-fidelity prototype. In this simple version, you can see how the I approach solves the user needs.
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Wireframes & Prototypes
I then brought my idea to an interactive digital low-fidelity prototype and brought it to five potential users to collect feedback
